do love to be beside the seaside…

i don’t often do packaging posts (even though i am a complete sucker for good design & colour) but i found this amazing range via good friend, wolfeyebrows, and had to share it…supa frank was approached by the royal national lifeboat institution to redesign their confectionery range:

“The brief was to engage with visitors across the country and to remind them of ‘beautiful days by the sea’. We visualised the British seaside using various scenarios and nostalgic elements that are simplistic, positive and coherent across the range.”

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